As i was riding and listening to DJ Analyze do his rush hour mix and i heard a artist named Da Phuture (*Spelling) and then come to find out that another artist on Raheem's label 36b Music Group. Out of all the labels or those that call themselves "labels" i honestly respect their approach to this music s***. As a independent its tough to get heard but they are definitely getting their records to radio to expand their audience.
Da Phuture is the second artist to get burn and from 368 (Phil Ade to be first). Some indie artist and labels say "F*** Radio" and yeah that's cool but if you can get it on radio.....why not? Ok ok ok I know and we know its about relationships but the record your pushing has to actually be GOOD ENOUGH for radio. And the record by the Phuture is format ready and good enough for the radio/mix show.
The internet is only going to take you so far and as i know the radio can open you up to SO MANY MORE listeners you couldn't reach via internet.
GOOD indie labels are far and few in between and 368 is a GOOD one. Some other indie labels in the area, haven't and couldn't get their artist on the radio if they were tried paying (PAYOLA). But those labels will remain nameless because well......we are going to keep this post CLEAN!
I look at it like this if i dealt with a indie label and the indie label and we are NOT selling records (Which a lot of "DMV power house" (LOL) indie labels aren't) AT LEAST get my record on the radio....S***!!!!!
A quick testament....During the summer I was pushing my record Sundresses and Sandals and attending numerous radio meetings i realized that you actually have to have a GOOD-GREAT record for them to add to mix show. My record went up against Juvenile, Plies and Nipsy Hustle which i may add none of their records made the mix show list but mine did. No Money, No B.S. just a GREAT song (IMO) that made sense and was mixable with the format.
If you don't believe me check it out below
Da Phuture is the second artist to get burn and from 368 (Phil Ade to be first). Some indie artist and labels say "F*** Radio" and yeah that's cool but if you can get it on radio.....why not? Ok ok ok I know and we know its about relationships but the record your pushing has to actually be GOOD ENOUGH for radio. And the record by the Phuture is format ready and good enough for the radio/mix show.
The internet is only going to take you so far and as i know the radio can open you up to SO MANY MORE listeners you couldn't reach via internet.
GOOD indie labels are far and few in between and 368 is a GOOD one. Some other indie labels in the area, haven't and couldn't get their artist on the radio if they were tried paying (PAYOLA). But those labels will remain nameless because well......we are going to keep this post CLEAN!
I look at it like this if i dealt with a indie label and the indie label and we are NOT selling records (Which a lot of "DMV power house" (LOL) indie labels aren't) AT LEAST get my record on the radio....S***!!!!!
A quick testament....During the summer I was pushing my record Sundresses and Sandals and attending numerous radio meetings i realized that you actually have to have a GOOD-GREAT record for them to add to mix show. My record went up against Juvenile, Plies and Nipsy Hustle which i may add none of their records made the mix show list but mine did. No Money, No B.S. just a GREAT song (IMO) that made sense and was mixable with the format.
If you don't believe me check it out below
I CANT THINK OF ONE ARTIST OUT THERE THAT DIDN'T WANT RADIO SPINS OR INSTANT EXPOSURE! ONE RADIO SPIN COULD BREAK YOU....JUST ASK WALE (via DJ ALIZAY)
So my whole point for this post is to show respect to 368 and show that if you have a plan and make a good record you can get mix show spins. DC radio is supporting local artist more now than ever and id like to think i played a part in that with my record (Sundresses and Sandals) and of course Wale spins and others like artist like Phil Ade and Bear Witness. ****May i add we RULED the DMV summer with our records!!!!!!
And...I know a lot of you angry a$$ idiots are going to say "well he got raheem behind him" yeah that true but honestly Raheem doesn't have enough influence to get a unsigned artist into rotation....you have to have a good record combined with the co sign.
So my whole point for this post is to show respect to 368 and show that if you have a plan and make a good record you can get mix show spins. DC radio is supporting local artist more now than ever and id like to think i played a part in that with my record (Sundresses and Sandals) and of course Wale spins and others like artist like Phil Ade and Bear Witness. ****May i add we RULED the DMV summer with our records!!!!!!
And...I know a lot of you angry a$$ idiots are going to say "well he got raheem behind him" yeah that true but honestly Raheem doesn't have enough influence to get a unsigned artist into rotation....you have to have a good record combined with the co sign.
6 comments:
i hear what you saying juda but nigga be dick riding niggas and not giving chances. my crew shit rock son and the streets will tell you.
Yeah, I respect 368 Music Group a lot. They have solid artists who put out solid projects. More than anything, they can make songs that can get on the radio. That's a formula for a successful indie label that's definitely and continuously on the come-up.
I got respect for 368, too. But I think that Raheem's knowledge of the industry has helped put that label in positions where Phil Ade and Da Phuture can get some play on the radio and open for national acts in the city and out of state. If I had label and was in that position, I would do the same thing. But another thing is this....if I'm not getting spins on FM Radio......I know I can't stop there. Whenever people mention radio, we always think this one avenue. There's college radio, internet radio, and even Satellite Radio. Targeting the different avenues of radio may not really be the first thing cats think about but its a better option if your trying to get your music out in rotation. Regardless, good read.
raheem is a big help but working the radio is tough son I was fucking with Flexx and he still couldn't get me on radio son
HEY! BOOBE DID IT HIS WAY AFTER MAKING A NON-OY BOYZ SOUNDING SONG...EVEN THOUGHT HE TALKED THE SAME SHIT! HEY BUT RADIO RAH WAS ON THE JOINT!
I see alot of these artists out here forgetting the formula. You need to gain hometown support and then take that support and build a regional movement, take that and go bigger.
I keep seeing these alias, no name dmv cats popping up on worldstarhiphop and other sites when nobody out here even knows their names... How you talking about reppin for the area when nobody knows you? You are rushing and skipping critical steps.
The internet/ social media is a crucial marketing tool when used correctly but getting out and grinding is still part of the game until further notice.
Get together, collaborate, build with each other... Make sure the people know you. Build a fanbase. The door is open but I wanna see more than one or 2 artists make it through before it closes. Keep grinding.
Judah.. keep doing your thing. I been enjoying the blog for sometime now.
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