Wale Supports, The Gift of Football and Fashion
Typically when you think of a defensive lineman you don't associate
anything stylish or fashionable with them. Usually what will you see is
an oversized person with thighs that would never fit into a pair of
European jeans and arms that are too big to ever purchase a slim fit
shirt. Not De'Jon Wilson, defensive end for the University of Colorado,
he's not the average lineman.
Born and raised in the southeast Washington, D.C. area, fashion was
a big part of his upbringing. "Even though people where I'm from didn't
have much, when they walked out that front door you would never know.
Everybody wanted to be the freshest. Even on the field. So for me,
football and fashion just seems to be instinctive."
Wilson, who seems to have an knack for sacking quarterbacks has
recently found an knack for making your fashion decisions much easier as
well. Wilson, CEO of LookinSweet Clothing Company alongside his
partners Steve Murray-Sesay, who also played division 1 football, and
Carlos Telfaire came up with the motto "if you aint LookinSweet, you
lookin weak." Look Sweet or Look Weak, the choice seems really simple.
Wilson, who recently cracked the starting line up, has not only
been getting noticed on the field, he's been getting noticed by a few
celebrities as well for his clothing line. "Yea it's humbling knowing
that my team designed a shirt inspired by Wale and I actually got to put
it in his hands. He definitely didn't want to be lookin weak I guess!
(lol) He just gave his blessing and was glad that we could create
something that could represent so much more than the both of us. Think
about it, I'm 20 years old, I come from southeast D.C., a place with one
of the highest crime rates in the world, I play football for a division
1 public Ivy League school... for free. Wale's parents are immigrants,
he was the first to make it out of the D.C. area as a mainstream rapper.
And we stood side by side as young black entrepreneurs together as
one... to support one another. That's LookinSweet. That's a gift. That's
rare. That's a blessing."
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